Tesla introduces a game-changing “Cybertruck Only” clause, asserting that buyers of the highly-anticipated electric truck cannot resell within the first year without explicit approval, or face a staggering $50,000 fine. This stringent policy comes as Tesla gears up for the inaugural Cybertruck deliveries scheduled for Nov. 30, prompting an update to the car ordering agreement.
According to Engadget, Tesla asserts its authority with the ability to pursue legal action, including seeking an injunction against ownership transfer, or imposing a hefty fine equivalent to $50,000 or the entire resale value, whichever is greater. Warning against defiance, Tesla suggests that violators may face future repercussions, potentially being barred from future direct purchases from the automaker.
While maintaining a firm stance, Tesla leaves room for exceptions, allowing some buyers to sell within the first year with written consent. If granted, the company offers two options: a buyback at a reduced price, factoring in mileage at $0.25 per mile, depreciation, and repair costs, or permission to resell to a third-party buyer.
This strict resale prohibition is part of Tesla’s strategy to protect the exclusivity and rarity of the Cybertruck. Initially catering to a select few customers, the Cybertruck won’t enter mass production until 2024, prompting Tesla to ward off potential opportunistic resellers seeking to capitalize on the vehicle’s scarcity. Tesla’s resolute move underscores its commitment to maintaining control over the market dynamics surrounding its innovative and limited-edition products.