Google is bringing its AI Overview feature in Google Search to users in over 100 countries, aiming to reach 1 billion monthly users with the expansion. Announced in a blog post, Google’s latest update also introduces multilingual support, allowing users to access AI Overviews in any language Google Search supports, no matter where they are. For instance, a user in Japan can now view overviews in English or another language of choice, breaking previous location-based language restrictions.
What are AI Overviews? The feature, powered by Google’s Gemini AI model, generates concise summaries for search queries, positioned at the top of search result pages. AI Overviews have proven popular for a variety of uses beyond simple questions; they serve as meal planners, vacation organizers, and brainstorming tools. Google’s AI systems decide when to generate these summaries, focusing on queries where generative AI can offer substantial value.
The current update follows a series of enhancements introduced since AI Overviews launched in May 2024. One notable recent improvement allows users to click links within the AI-generated text, directing them to websites for more in-depth information. Google reports this change has increased traffic to these “supporting websites.” However, some publishers remain concerned, suggesting the overview feature could reduce overall site traffic by delivering answers directly in search results.
Google’s rapid integration of AI into its Search function hasn’t been without challenges. Some AI Overviews have generated controversy after displaying inaccurate or unusual advice. One instance that sparked debate involved the AI recommending people put glue on pizza. In response, Google has implemented additional safeguards and quality controls to reduce the likelihood of these errors and ensure AI Overviews provide reliable information.
For further details on Google’s AI expansion, check out the article on Engadget. With this latest rollout, Google is poised to redefine search experiences for users worldwide, making information access faster, broader, and more language-inclusive than ever before.