OpenAI announced it is testing a prototype called “SearchGPT.” This innovative tool aims to merge the capabilities of OpenAI’s advanced AI models with real-time web information to deliver quick, relevant answers to online queries.
The startup behind ChatGPT revealed that SearchGPT is currently being trialed with a select group of users and publishers to gather feedback. OpenAI detailed in a blog post that the insights gained from this testing phase will be instrumental in refining the search features, which will eventually be integrated into ChatGPT.
SearchGPT promises a more interactive user experience, allowing users to engage in conversational queries and follow-up questions, much like they would in a human dialogue. This approach is set to transform how users interact with search engines, providing a more intuitive and efficient search experience.
Google recently introduced AI-generated query result summaries, known as “Overviews,” to its search engine. This addition has sparked concerns about the potential reduction in advertising opportunities, as these summaries appear at the top of search results, ahead of traditional links. OpenAI’s description of SearchGPT suggests a similar functionality, aiming to deliver concise, relevant information directly to users.
Since the launch of ChatGPT at the end of 2022, there has been a competitive rush among tech companies to develop and deploy generative AI programs capable of producing text, images, and other content through natural language prompts.
Google’s CEO Sundar Pichai highlighted the company’s commitment to AI innovation during an earnings call for parent company Alphabet. “We are innovating at every layer of the AI stack,” Pichai said, underscoring Google’s ongoing efforts in the AI sector.
OpenAI is collaborating with publishers to fine-tune SearchGPT, ensuring that the technology respects and supports journalism and publishers. “AI search is going to become one of the key ways that people navigate the internet, and it’s crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers,” said Nicholas Thompson, CEO of The Atlantic, in the OpenAI blog post.
OpenAI is inviting users to sign up on a waitlist to try out SearchGPT, signaling an exciting new phase in the evolution of AI-powered search technology.
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