Amazon is reportedly working on a pair of augmented reality (AR) glasses designed to enhance the efficiency of its delivery drivers. According to sources close to the project, which were cited by Reuters, these glasses, internally referred to as “Amelia,” are an extension of Amazon’s Echo Frames. The goal is to shave precious seconds off each delivery, streamlining tasks and improving productivity.
AR Glasses to Guide Delivery Drivers with Turn-by-Turn Navigation
The glasses are said to be equipped with a built-in display that will guide drivers through their routes and within complex buildings. This embedded AR system will also provide “turn-by-turn navigation” while driving, eliminating the need for handheld GPS devices. With these glasses, drivers can carry more packages at once, as the technology eliminates one of the common inefficiencies: constantly stopping to consult a map or GPS.
Will the Glasses Become a Staple for Amazon Drivers?
While the idea sounds promising, sources indicate that the glasses are still in development, and it’s unclear whether they’ll become a permanent fixture for Amazon drivers. The project faces hurdles, including difficulties in integrating a long-lasting battery that can withstand an entire eight-hour shift and ensuring the design doesn’t cause discomfort during prolonged use. Furthermore, collecting the vast amount of neighborhood and building data required for accurate navigation could prove challenging.
A Risky Gamble for Amazon
Amazon has yet to confirm the existence of the AR glasses. A spokesperson stated that the company is “continuously innovating to create an even safer and better delivery experience for drivers,” but declined to comment on its product roadmap. This project, however, is not guaranteed to succeed. If the glasses fail to meet expectations or are too costly to manufacture, they could be shelved.
While the Echo Frames didn’t exactly take off—selling only 10,000 units since last year—Amazon’s move to adapt the technology for delivery drivers shows a shift towards practical uses of AR.
For more information, visit the original article on Engadget.