In a transformative move, Elon Musk has heralded the introduction of monetization features on Twitter. For an entire year, the platform will waive commission fees on earnings for content creators, enabling authors to retain 70% of their revenue on iOS and Android, with a remarkable over 90% on the web, contingent on the chosen payment system.
Subsequent to this initial year, charges on iOS and Android will diminish to 15%, accompanied by a modest additional fee, the magnitude of which hinges on the payment’s size. The figures disclosed in Musk’s tweet have raised eyebrows, particularly regarding Android’s commission rate, already standing at 15%, as corroborated by a Google spokesperson for Engadget.
However, these quirks are not the sole elements of Twitter’s evolving landscape. Content creators now possess the capability to levy monthly fees of $2.99, $4.99, or $9.99 for exclusive content access. This exclusive content may encompass restricted chats for Twitter Spaces subscribers and distinctive badges for paid followers. Additionally, Twitter’s help page intimates aspirations to introduce newsletters and other Twitter features as potential supplementary content.
Previously recognized as Super Follows, the feature has now undergone a rebranding, taking on the nomenclature of Subscriptions. Its former iteration received modest traction, both before the rebranding and Elon Musk’s stewardship of the company. It is plausible that the newly incorporated features for content creators will inject vitality into this initiative.
An auxiliary enhancement to content creation arrives in the form of an augmented character limit per tweet. Commencing in February, Twitter boosted the character cap to 4,000 characters exclusively for Twitter Blue subscribers in the United States. This limit has now further expanded to a substantial 10,000 characters, along with the inclusion of text formatting capabilities like bold and italics, catering exclusively to premium users.
Twitter’s pursuit of monetization coupled with innovative content creation avenues underscores its commitment to fostering a dynamic environment for content creators. As the digital landscape continues to evolve, Twitter’s evolution, marked by these sweeping changes, is set to redefine how we engage with content and creators on the platform.