Samsung-owned Harman has officially acquired the Roon audio platform. Roon, renowned for its multi-device music playback across different brands and rooms, will now operate under the umbrella of Harman’s extensive audio portfolio, which includes brands like AKG, dbx, JBL, and Soundcraft.
Harman, a global player in the audio electronics industry, has been under Samsung’s ownership since 2017. The acquisition marks a significant step in leveraging Harman’s expertise, already integrated into Samsung headphones and smartphones, to create unparalleled sound quality for partners and consumers worldwide.
Dave Rogers, President of the Lifestyle Division at Harman, expressed that the deal is aligned with the company’s mission to “create exceptional sound quality.” The collaboration aims to amalgamate Roon’s innovative audio platform with Harman’s global reach and resources.
Enno Vandermeer, CEO of Roon, emphasized the advantages of joining forces, stating that the partnership provides Roon with the scale, resources, and reach of a global technology leader. Despite the acquisition, the Roon brand will maintain its independence, allowing it to invest in business growth and future endeavors.
One notable aspect of the collaboration is the knowledge exchange between the two entities. Roon will contribute its expertise in data management and consumer engagement to all Harman partners, including Samsung Mobile. This synergy reflects a commitment to advancing the audio industry and delivering cutting-edge solutions to a diverse consumer base.
As the integration unfolds, industry watchers are keen to see how this acquisition will shape the future of audio technology and further enhance Samsung and Harman’s position in the competitive audio market. The move signifies a strategic alignment of resources and expertise, promising an exciting chapter for audio enthusiasts worldwide.